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Designer focus: Marimekko

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Designer focus: Marimekko
A Finnish design house, Marimekko is celebrated worldwide for its unique prints and zesty colours. Founded by Armi Ratia in 1951, Marimekko is considered one of the world’s first real lifestyle brands combining fashion, accessories and home décor. A favourite here at Aria, join us as we take a closer look at all things Marimekko and understand the story behind their bold prints and popping palettes. Through their timeless and functional designs, they seek to “empower people to be happy as they are and bring joy to their everyday lives through bold prints and colours.” Staying true to their original mission over the years, the following values underpin Marimekko's creations.

 Living, not pretending

Marimekko pledge that people should always be themselves, living their own lives for themselves rather than for others. They advocate individuality to maximise enjoyment of everyday life: ‘Following fashion and pointless ingratiation should be avoided. Usually, you should just boldly follow your own internal beacon.’

Fairness to everyone and everything

The products Marimekko create fulfil this mantra by providing customers with long lasting happiness and satisfaction and by causing minimal environmental impacts. By saying what they think, Marimekko can achieve more: ‘In an atmosphere of fairness, you can have the courage to paint with bolder strokes.’



Getting things done – together

Marimekko pride themselves on cultivating an atmosphere of openness and trust achieved by teamwork. This in turn nurtures boldness and creativity. Citing the Finnish phrase “we don’t leave our buddies behind”, the company operates by maximising people potential and teamwork at all times, a spirit it also wishes to see used more widely throughout the world.

Courage, even at the risk of failure

Marimekko teaches us: be bold! By taking risks and being courageous, there is room for creativity and uniqueness. The company accept that human error is all part of building a long-term view that is distinctive and meaningful, even if there are some slip ups in the short-term.

Joy!

The vibrant, dynamic and energetic prints that cascade across Marimekko’s designs in rich multicolour are testament to the happiness that underpins and is inspired by all Marimekko’s products. Share some of the design house’s joy in your everyday life. Remember, be bold!  

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