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Designer focus: &New

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Designer focus: &New

 

&New is a modern furniture brand, based in London. Founders Jo WIlton and Mirka Grohn have produced a collection of unique designs that are playful, vibrant and full of character.

 

 

Nordic simplicity meets British wit

&New was created by British Jo Wilton and Finnish Mirka Grohn who both share a passion for design, especially mid-century and Scandi-influenced styles. They describe their products as a blend of traditional Nordic simplicity and quintessential British humour.

Jo and Mirka first met at the school gates while collecting their children up from school. It was here they discovered a mutual interest in design and decided to start their own furniture design business.

 

 

Award winning design

Since launching their company in 2014, &New have been recognised with a variety of acclaimed awards.

In 2014 they were tipped by The Architectural Digest as one of ‘five UK based brands and design studios worth keeping an eye on’

In 2015, they won Best New Furniture Design at Elle Decoration British Design Awards

They were winners of the Young Designer Talent category at Elle Decoration International Design Awards in 2016.

They were awarded the prestigious Design Guild Mark for excellence in design within the British furniture industry.

 

 

Home made

&New believe in using local manufacturing and producing hand-finished products in small batches. “Our furniture has plenty of character as every weld is different”

All &New products are manufactured by local craftsman in Leicester. They also support the ‘Made in Britain’ campaign, which helps customers recognise quality British goods.

Aria is the only London stockist of &New products. Explore the collection at our Barnsbury Hall showroom or on our website.

 

 

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