Itsumo derives its name from the Japanese sentiment ‘every day and forever’. Created for Alessi by Naoto Fukasawa, this cutlery set epitomises the designer’s love of minimalist designs, meticulously executed with the highest quality. This cutlery set is true to Fukasawa’s pursuit of design that is essential yet revolutionary to everyday life. The series is simple, carefully formed and features elegantly curved shapes. Designed for everyday use, the Itsumo set also intends to make the everyday a bit more special. This 24 piece set comprises six table spoons, six table forks, six table knives and six coffee spoons in 18/10 stainless steel.
Designer Naoto Fukasawa was born in Japan in 1956. After graduating from Tama Art University's product design department in art and 3D design in 1980, he worked for designer at Seiko-Epson until 1988. The next year, he left Japan for the United States and joined a small office at ‘ID two’, the predecessor to ‘IDEO’, before returning to Japan eight years later. In 1996, he helped set up ‘IDEO’ in Japan which was made up of a team of eight designers working mainly for the Japanese market. Fukasawa went independent in January 2003, establishing ‘Naoto Fukasawa design’ in Tokyo. In December 2003 he set up a new product brand ’±0’. Meaning ‘plusminuszero’, the brand design and produce domestic objects, from umbrellas to electronics. Naoto Fukasawa lectures at the product design department at Musashino art university and Tama art university in Tokyo. His designs have won more than 50 design awards in Europe and America.
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