With roots dating as far back as 1854, Timex's watches are iconic and timeless. Opening Waterbury Clock Company in Connecticut as the brass industry boomed, a simple change to the classic pocket watch changed timekeeping forever. By welding on loops to hold a strap, with a twist of the wrist, the world no longer kept time in their pocket. Timex brand watches arrived in 1950 with the V-conic, the first high-quality, mass-produced watch. By the end of the decade, every third watch sold was a Timex and we haven’t looked back since.